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Complex

http://www.complex.com/music/2015/07/meek-mill-bike-life-app

This Is How Meek Mill Got His Own App
BY CHRIS HARRIS
JUL 5, 2015
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Image via IM3 Gaming Studios
Meek Mill is on the ride of a lifetime.

His sophomore studio album, Dreams Worth More Than Money, is the No. 1 album in the country and his addictive, adrenaline-driven mobile application, Bike Life, is simultaneously the top game in the App Store.

It's a unique feat, but the rapper—who's become an unofficial ambassador for the bike life community—says he expected this outcome.

“It feels good,” he says. “I gotta keep hustling. I know when it comes to the Internet, we move units. I grew up on the Internet.”

The plan to release both projects, his app and the album, at the same time started over a year ago. IM3 Gaming Studios’ CEO Christopher McMillian approached Maybach Music Group President Gucci Pucci about an idea to develop an app with a member of the Maybach roster, and when Pucci suggested Meek, McMillian flew out to Miami to brainstorm ideas with the embattled rapper.

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“Apps was something he was very interested in,” McMillian says. “You just wouldn’t expect that from a rapper. We wanted to create something that was authentic to him.”

After deliberating with Meek, McMillian and his team at IM3 began working on an animated simulation of the trick-happy thrill-rides Meek and his crew embark on during the spring and summer months in Philadelphia.

The Bike Life app replicates a pastime for a cult-group of individuals who take to the streets on dirt bikes and all-terrain vehicles (ATVs) in urban cities across the country. Despite the dangers and the police hostility, Meek says, “getting chased by the police is a part of the lifestyle.”

“It’s a hobby that we love,” he says, shrugging off any apparent risks. “We fell in love with it like people love skateboarding and playing basketball. They say it’s a danger, but skateboarding is dangerous, basketball is dangerous. We ain’t doing no criminal activity.”

However, law enforcement continues to see it differently. It’s illegal in Pennsylvania to operate dirt bikes and ATVs on city streets.

In March, police spoiled Meek’s homecoming concert at the Wells Fargo Center when they confiscated over 60 dirt bikes and a handful of ATVs outside of the arena. The bust was the largest in the city and a bold statement by the Philadelphia Police Department.

“When we catch you, we're gonna seize them," Philadelphia Police Chief Inspector Dennis Wilson told local news NBC10 at the time. “You're not gonna be allowed to get them back.”

“It causes auto accidents,” Wilson added. “There's always the possibility that we have individuals on the sidewalk that are gonna be hit by these dirt bikes."

For McMillian, aiming for authenticity in the Bike Life app meant making sure the police presence was included in the game.

Players begin each ride being chased by the police into oncoming traffic. Future updates, McMillian mentions, will heighten the amount of police users have to deal with during the game.

“It’s strange because these guys are doing the exact same thing that they’re doing in the X-Games world, but the financial disparity is there,” McMillian says. “The type of people that ride these bikes in the street, just getting together in one place is enough to bring the paddy wagons out.”

The app offers users an opportunity to experience bike life without the risks of falling or being arrested. Players begin the game with Chino, a character based off of a 16-year-old bike legend from Baltimore City. Meek met Chino (Braxton) years ago, and the two have bonded over bikes ever since. Recently, Chino joined Meek’s Dream Chasers imprint and signed an endorsement deal with Monster Energy.

Image via IM3 Gaming Studios
“Meek’s big thing was to make sure Chino was in the game,” McMillian says. “A lot of people are familiar with him, and making him the first character gives people an incentive to keep playing, and earn enough coins to play with Meek.”

A variety of new updates for the game are on the way, including more characters and several new cities to ride in. IM3 is working on a deal to add Meek’s MMG comrades (Rick Ross, Wale) and his current girlfriend, Nicki Minaj, to the mobile platform.

Image via IM3 Gaming Studios
The upstart gaming company has also reached out to the family of 23-year-old Kyrell Thomas, b.k.a. Dirt Bike Rell, who was gunned down in South Philadelphia last year. Dirt Bike Rell is just one of the bike life legends being added to the game in the near future.

“We’re adding street riders for authenticity and celebrities for commercial appeal,” McMillian says. “We also finalized a deal with Phunkee Ducks, and will be adding new levels such as Miami, L.A., and New York.”

IM3 plans to partner with Tidal to allow users to stream Meek’s Dreams Worth More Than Money and other albums while they play. Fans attending the Pinkprint tour will also be able to experience the app and compete for a gold-plated Monster Energy ATV.

“It seems like this kind of a game with this person, people were looking for that,” McMillian says. “It’s odd that Meek would have the No. 1 app and No. 1 album at the same time…. You would think for this to happen it would be Katy Perry or Britney Spears or artists of that nature. It just shows his progression.”

Chris Harris is a writer living in New York. Follow him @Prince_Harris_.

MTV

http://www.mtv.com/news/2200065/meek-mill-bike-life-video-game-app-review/

I GAVE MEEK MILL’S BIKE LIFE APP A TEST DRIVE: HERE’S HOW IT WENT
REV YOUR ENGINE AND WARM UP YOUR THUMBS.
by ADAM FLEISCHER
6/30/2015
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I’ve never in my life sat at the helm of a motorized bike or four-wheeler. But thanks to the new Meek Mill Presents Bike Life app, available on the iPhone and iPad, I got a little taste of high speed living on Tuesday morning (Jun. 30). And you can too.

The same week that his album, Dreams Worth More than Money, hit stores, the Philly rapper hit the app store. The game describes itself like this:

Bike Life is an “endless riding” mobile game. A project co-developed by Meek Mill and IM3 Gaming Studios. The game is a unique & authentic representation of a culture that has just hit the mainstream. Players will compete against others gathering coins and performing sick tricks as they mock and evade police apprehension.

At first glance, that premise can feel a little troubling, especially considering the strains in relations that we’ve seen lately (and much further back than that) between police and local communities in many areas. But when it came time to play the game, at least for me, it was less Me vs. The Cops than Me vs. Cars And Moving Objects Flying Towards Me and Me vs. My History Sucking At Racing Games.

It’s not without its faults — an ad pops up every time you switch screens, which gets annoying, and when you mess up on the challenges you have to start over and re-do even the levels you’ve completed — but in my brief time messing with Bike Life this morning, it provided some fun and showed signs that it could become pretty addicting, especially if you play Temple Run rather than Solitaire.

Here’s a taste of what to expect.

HERE WE GO…
IMG_8741
Meek Mill Presents Bike Life
YOU CAN EITHER DO “MISSIONS” OR A “CHALLENGE.”
IMG_8742
Meek Mill Presents Bike Life
I STARTED WITH “MISSIONS.”
IMG_8755
Meek Mill Presents Bike Life
OR YOU CAN PAY IN COINS AND SKIP ’EM.
IMG_8764
Meek Mill Presents Bike Life
IF NOT, IT’S JUST YOU AND THE COPS, UNTIL YOU TAP TO START.
IMG_8756
Meek Mill Presents Bike Life
ONCE YOU DO TAP — CRUISIN’, AS A BEAT THAT SOUNDS LIKE ONE MEEK WOULD RAP OVER (BUT HE DOESN’T) PLAYS.
IMG_8744
Meek Mill Presents Bike Life
I STARTED OFF AS CHINO.
IMG_8747
Meek Mill Presents Bike Life
BUT YOU CAN ALSO PLAY AS MEEK — YOU JUST GOTTA PAY UP IN COINS.
IMG_8745
Meek Mill Presents Bike Life
YOU GOTTA FORK OVER COINS TO PLAY AS A BANDANA-WEARING MEEK, TOO.
IMG_8746
Meek Mill Presents Bike Life
LATER, I SWITCHED TO OMELLY (ALSO FREE).
IMG_8748
Meek Mill Presents Bike Life
THERE ARE VEHICLE OPTIONS, TOO.
IMG_8749
Meek Mill Presents Bike Life
SHOUTOUT TO NICKI AND THE PINK BIKE.
IMG_8750
Meek Mill Presents Bike Life
THE ETHICA-SPONSORED BIKE — GET YOUR CHECK, MEEK.
Meek Mill Presents Bike Life
AND MONSTER, WHICH, LIKE ETHICA, WILL COST YOU.
Meek Mill Presents Bike Life
OR YOU COULD GO TWO-WHEELER.
Meek Mill Presents Bike Life
DON’T HAVE THE PATIENCE (OR SKILL) TO EARN COINS? YOU CAN ALSO PAY UP.
Meek Mill Presents Bike Life
AT ONE POINT, AFTER PICKING UP SOME SHOES, I WAS OFF THE BIKE AND RUNNING IN THE STREETS.
Meek Mill Presents Bike Life
AND NOW FOR THE CHALLENGES.
Meek Mill Presents Bike Life
WHEELIE LIFE.
Meek Mill Presents Bike Life
YOU GOTTA MAINTAIN FOR 30 SECONDS — NOT TOO BAD.
Meek Mill Presents Bike Life
SIDE WHEELIE LIFE WAS A LITTLE TOUGHER, BUT I GOT IT DONE.
Meek Mill Presents Bike Life
JUMPING OVER BARRICADES WAS FUN, BUT HARDER.
Meek Mill Presents Bike Life
AND I NEVER MADE IT TO LEVEL 4 BUT WHATEVER — F–K Y’ALL, I’M OUTTA HERE.
Meek Mill Presents Bike Life

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Fader Magazine

http://www.thefader.com/2015/07/16/meek-mill-bike-life-iphone

MUSIC / NEWS
Meek Mill's Bike Life Is Lowkey The Greatest iPhone Game Ever
"Bitch, I'm 'bout to pop a wheelie."
By RAWIYA KAMEIR
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Meek Mill's Bike Life Is Lowkey The Greatest iPhone Game Ever Meek Mill's Bike Life Is Lowkey The Greatest iPhone Game Ever
Last week I dropped my phone in a toilet, and accordingly lost my most important earthly possessions: photos, contacts, a meticulously kept folder of reaction GIFs. But when a friend lent me a partially functional replacement, it became clear it wasn’t so much the modern world I was missing; there’s always emails and Gchat for that. It was Meek Mill’s Bike Life, the rapper’s App Store-topping game and my latest obsession, that I couldn’t live without.
The game is one of a handful of things Meek Mill has his hands in this year, having just released Dreams Worth More Than Money and revealed that another album could be on the way pretty soon afterwards. But Bike Life isn’t the mediocre, label-cooked, not-worth-its-weight-in-data-storage app I’ve come to expect from celebrities. It’s a thoroughly engaging, delightfully simple first-person "endless riding" game that lets players try their hand at a digital re-imagination of one of Meek's favorite pastimes: ATV riding and dirtbiking.
In the game, which is available for both iOS and Android, players can play as either Chino, an avatar based on real-life street rider Chino Braxton, or Meek’s friend Omelly, both members of his DreamChasers crew. For $1.99, you can also play as Dirt Bike Rell, the legendary Philly stunt rider who passed away last year. The game also features a pink bike that looks like it could belong to Nicki Minaj. But, for now, the goal is to collect enough coins—at least 150,000—to play as Meek Mill, making Bike Life a weird cross between Need For Speed and Kim Kardashian: Hollywood.
Meek Mill's Bike Life Is Lowkey The Greatest iPhone Game Ever Meek Mill's Bike Life Is Lowkey The Greatest iPhone Game Ever
When I first downloaded the app, I figured I’d just give it a quick look-see and delete it from my phone. But alas. A couple of weeks later, I found myself staying up late, doing wheelies down Philly highways, jumping over potholes, and swerving to avoid the copious amounts of siren-blaring police cars. In fact, there is such a heavy police presence in the game that it seems to be a statement about the relationship between civilians and law enforcement. Per the game's official description: "Players will compete against others and gathering coins and performing sick tricks as they mock and evade police apprehension."
As fun is it is, though, Bike Life is challenging. It took me several days and, I'm humiliated to admit, $3.99 worth of purchased coins to get past the first level. Plus, every time you get hit by a car, there is a deep thlunking sound and a bounceback so jarring that it feels like an actual accident. After watching me recoil intently from being hit by truck after a truck, a stranger on the train felt compelled to make sure I was okay. But the persistence is worth it. Brand-new phone in hand, I'm only a few thousand coins away from being Meek Mill. There are still countless wheelies and magical golden bikes ahead of me, which means that I'll likely be playing Bike Life for as long as I keep Dreams Worth More Than Money in rotation.
Meek Mill's Bike Life Is Lowkey The Greatest iPhone Game Ever Meek Mill's Bike Life Is Lowkey The Greatest iPhone Game Ever
Posted: JULY 16, 2015

E! Online

http://www.eonline.com/news/672029/meek-mill-has-his-own-mobile-game-now-and-of-course-nicki-minaj-is-in-it-too-get-the-details

NEWS/ Meek Mill Has His Own Mobile Game Now, and Of Course Nicki Minaj Is In It, Too—Get the Details!
by BRUNA NESSIF and Jennifer Cooper Tue, Jun 30, 2015 5:18 PM

Bike LifeBike Life
MEEK MILL & iM3
Move over, Kim Kardashian, there's yet another new celeb game in town.
E! News has exclusively learned that rapper Meek Mill has joined what has seemingly become the latest popular business venture for the stars by releasing his very own mobile game!
iM3 Gaming Studios, a boutique mobile application development and distribution company, announced it's collaboration with the MayBach Music Group rapper for the launch of his dirt bike-themed mobile game called Bike Life.
"The release of Bike Life with DreamChasers and iM3 Gaming Studios will take all my fans and mobile gamers through my colorful life as a rider while listening to my new album," Meek said in a statement.
"Our goal was to incorporate animation and music to enhance the emotional connection of each move within the game, and provide an experience of the street bike life culture."
And, duh, his girl Nicki Minaj is featured in it, too.
RELATED: Find out what Nicki Minaj demands from Meek Mill
According to the release, Bike Life is an "endless riding" mobile game created to represent the authentic dirt bike life of Meek Mill.
The game's story line is set in the streets of Mill's hometown, Philadelphia, where gamers will experience the adrenaline of racing through the urban landscapes of the city, while evading and mocking the police; going through oil slicks, performing extreme bike stunts and other challenging obstacles as a rider.
In addition, players will have the ability to compete against other mobile users, collect coins and other rewards to enhance their character's bike gear, wardrobe and much more.
Along with Minaj, Bike Life will feature artist Omelly and Monster Energy bike rider Chino among others, as well as brands like Young & Reckless, PUMA, Monster Energy, Monster Product and Ethika.
"Hyped—I now have an outlet where my fans can hit my streets through one of my favorite hobbies," Meek, founder of Dream Chasers Records and co­-creator of Bike Life, said. "Watching others interact with the game was dope."